This advertisement is amazingly effective for someone like me. I have a child that went through this phase not long ago and if I could have done what the parent in this commercial did, I would have.
Though there is a distinct lack of logos in the direction this advertisement took, there is an abundant amount of pathos directed toward the target audience (parents). The audience believes that if you buy this car, you are good parents as you can indulge your child in situations like this. While, at the same time, those without children could still see this advertisement and feel the need to buy the car for the simple fact of factory installed remote-start. This view would go toward adding logos to the commercial while being entertaining.
Hiy there! First of all i would just like to say i love this commercial!!! Its so adorable and funny! I think its awesome that in your summary you put that this commercial appeals to a lot of different audiences because of the child aspect plus the humor! Its really true, because i don't have a kid but this commercial has that "aww" factor because the child is cute and it also has the funny factor which draws people in. I think using such a big monopoly like star wars always helps too! haha! :)
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